š Daily Market Intelligence Report
Tuesday, February 24, 2026
7:00 AM CST
š Top-Line Summary
The spot market is experiencing a massive volume rebound today, with total available loads surging to 155,903 and generating a $191.0M market opportunity, up significantly from the 119,714 loads seen just two days ago. Despite this influx of freight, the national average rate has cooled slightly to $2.25/mile, indicating a complex, multi-tiered capacity environment. Flatbed is completely dominating the board with over 70,800 available loads as early construction and energy projects accelerate. However, the most critical development for brokers today is the FMCSA's aggressive, multi-front regulatory crackdown on non-domiciled CDLs, training mills, and chameleon carriers. With audits already revealing that nearly 20% of non-domestic CDLs in states like Illinois were issued illegally, brokers must prepare for a sudden, structural contraction in the active driver pool. Combined with severe 75-80 mph crosswinds paralyzing transcontinental routes along I-80 and I-90, capacity will be highly localized, heavily scrutinized, and increasingly expensive to secure on critical lanes.

ā½ Diesel Price Analysis
AAA Historical Price Comparison
š¦ļø Weather & Seasonal Intelligence
Current Major Weather Events:
- Extreme High Winds (75-80 mph gusts) (Wyoming (WY, I-80 and I-25 Corridors)): Catastrophic blow-over risks for high-profile vehicles and empty trailers. Carriers are actively parking or refusing transcontinental loads routing through WY, severely bottlenecking East-West freight flows and driving up rates on alternative southern routes.
- High Wind Watch (70-75 mph gusts) (Montana (MT, I-90 Corridor including Bozeman and Livingston)): Significant crosswinds are creating hazardous travel conditions along the northern transcontinental route. Expect severe transit delays, increased carrier fall-offs, and localized capacity shortages as drivers wait out the wind events.
- Heavy Winter Storm (Up to 17 inches snow) (Colorado (CO, Rocky Mountain National Park and Rabbit Ears Pass)): Heavy snow combined with 65 mph winds will reduce visibility to zero, paralyzing mountain pass routing. Brokers must factor in an additional 24-48 hours of transit time for any freight moving through the CO Rockies.
- Heavy Freezing Spray & Gales (Michigan and Wisconsin (MI, WI, Lake Superior Coastline)): Rapid ice accretion and 40 kt gales are disrupting maritime and port-adjacent intermodal operations. Localized truck capacity may tighten as freight is diverted from maritime to over-the-road networks.
āļø Weather Impact Cascade
- Immediate Operational Impact: Colorado is experiencing the most acute conditions today, with the forecast showing snow and winds potentially gusting to approximately 84 mph on Tuesday, followed by continued snow Wednesday with 0.3 inches of precipitation at 65% probability and winds of 22-50 mph. Mountain pass routing through the Colorado Rockies should be considered unreliable through at least Wednesday. Wyoming winds, based on the Tuesday forecast showing 17-26 mph, appear to be moderating from the extreme gusts cited in weather alerts ā however, Wednesday shows a return to 27-39 mph, suggesting intermittent disruptions rather than full clearance. Michigan is seeing precipitation with 65% probability today at approximately 28°F, transitioning to snow showers Wednesday at 18°F ā conditions that will impact Great Lakes-adjacent freight and intermodal operations through midweek.
- Secondary Market Effects: Carriers displaced from western routes by Colorado and Montana conditions will increase competition for Southeast and Midwest lanes, potentially applying modest downward pressure on rates for loads originating in those regions through Wednesday-Thursday. However, the regulatory capacity contraction in the Midwest is likely to offset any weather-driven softening, keeping net rates elevated. Shippers who would normally route through the Colorado Rockies or I-80 Wyoming corridor will need to find alternative southern routing, adding mileage and cost that carriers will pass through in negotiated rates.
- Regional Spillover Analysis: The combination of weather disruptions in the Mountain West and regulatory capacity contraction in the Midwest creates a pincer effect on transcontinental capacity. Equipment that would normally flow freely between the coasts is being blocked in the West by weather and in the Midwest by regulatory attrition. This suggests the southern I-10 and I-20 corridors will see increased equipment competition and potentially firming rates as carriers and shippers seek the path of least resistance. The Southeast may emerge as a relative capacity surplus zone by Thursday-Friday as weather clears and displaced equipment arrives.
- Recovery Timeline: Based on the provided forecast data, Colorado conditions are most likely to show meaningful improvement by Thursday, when the forecast shows sunny skies and winds of 15-34 mph ā significantly more manageable than Tuesday-Wednesday. Wyoming should see relatively stable, moderate conditions Thursday through Friday. Montana is expected to remain a moderate concern through Friday, with winds forecasted at 19-40 mph on Friday. Michigan and Wisconsin should see meaningful improvement by Friday, with Michigan forecasted at 42°F and Wisconsin at 48°F. Brokers should plan for full Mountain West capacity normalization to take until at minimum Thursday-Friday, with some residual disruption possible in Montana through the weekend.
š° Financial Market Indicators
- Diesel Futures: Energy markets are pricing in slight volatility as regional refinery maintenance schedules approach. Carriers are highly sensitive to fuel costs right now, using any localized price spikes to justify higher linehaul rates.
- Carrier Financial Health: The FMCSA's sweeping actions against ghost offices and CDL mills will accelerate carrier consolidation. Marginal carriers relying on cheap, unqualified labor will be forced out of the market, structurally reducing overall capacity and improving the pricing power of compliant fleets.
- Economic Indicators: The massive surge to 70,800 flatbed loads indicates strong capital expenditure in construction and industrial sectors, suggesting robust upstream economic activity despite broader consumer inflation concerns.
š° Impactful News Analysis
-
FMCSA's Sweeping CDL Crackdown Threatens to Sidelining Thousands of Drivers š:
The FMCSA is mandating English-only CDL tests and shutting down rogue training mills. Crucially, an audit in Illinois found nearly 20% of non-domestic CDLs were issued illegally. Brokers must immediately tighten carrier vetting protocols; utilizing carriers with compromised CDLs poses a massive liability risk. Expect sudden capacity shortages in the Midwest as these drivers are pulled off the road.
-
Regulators Target 'Chameleon Carriers' and Ghost Offices š:
The FMCSA is actively revoking operating authorities for carriers using ghost offices and evading safety records. For brokers, this means your carrier base could shrink overnight without warning. Operations teams must monitor carrier authority statuses daily and avoid relying on historically cheap, unvetted capacity, as these entities are the primary targets of the purge.
-
Supreme Court to Weigh In on Broker Negligent Hiring Liability š:
The Supreme Court allowing the government to argue in a freight broker negligent hiring case regarding FAAAA preemption is a massive industry signal. Brokers can no longer hide behind federal preemption if they hire unsafe carriers. This reinforces the absolute necessity of rigorous carrier compliance checks, especially in light of the ongoing CDL mill scandals.
-
New Truck Parking Tech Coming to Montana's I-90 Corridor š:
A $1M FMCSA grant is bringing real-time parking availability to MT rest areas. While a long-term positive, brokers moving freight through the current 70 mph wind storms in MT should use this to their advantage by helping carriers plan safe parking layovers, building goodwill and securing capacity on a highly volatile route.
News Impact Timeline
- Immediate Operational Reality: The FMCSA CDL crackdown is generating immediate operational impacts today. Carrier vetting queues are lengthening as compliance teams work to verify driver credentials. Carriers whose drivers hold non-domestic CDLs are facing sudden scrutiny from shippers and brokers. The practical effect is that sourcing times on outbound Midwest lanes are increasing, even for loads that would have been straightforward last week. Brokers relying on manual compliance checks are falling behind in real time.
- 3-Day Market Implications: Within 72 hours, it is reasonable to expect that additional carrier authorities will be flagged or revoked as the FMCSA audit results continue propagating through state DMV systems. The Illinois situation ā where approximately 20% of audited non-domestic CDLs were found to be illegally issued ā is likely to generate follow-on audits in neighboring states. By Thursday-Friday, the pool of verified, compliant drivers available on short notice in the Midwest may be meaningfully smaller than it is today. Brokers who have not already secured carrier commitments for end-of-week and early next week loads are likely to face premium spot rates or sourcing failures.
- Week-Ahead Positioning: The Supreme Court's engagement with the broker negligent hiring liability case is a slow-moving but high-impact development. While no ruling is imminent, the mere fact that the Court is engaging signals to the plaintiff's bar that broker liability is a viable legal theory. Brokers should treat this as a permanent shift in their compliance obligations ā not a temporary concern. Customer conversations this week should position your compliance infrastructure as a risk management service, not just a transportation service. Shippers who understand the liability implications will be willing to pay for verified, documented carrier compliance.
- Regulatory Compliance Impacts: Brokers should immediately audit their active carrier lists for any carriers flagged in FMCSA compliance databases. Operating authorities for chameleon carriers can be revoked without advance public notice, meaning a carrier that passes a Monday morning check may fail a Tuesday afternoon check. Daily or real-time authority monitoring is now a baseline operational requirement, not an enhancement. The Montana truck parking technology grant is a secondary opportunity ā carriers navigating the I-90 corridor can be directed to real-time parking availability resources, building goodwill and improving safety compliance simultaneously.
š Competitive Intelligence
- Digital Load Board Trends: The market is bifurcating: Van volume is up but paid rates are lagging posted rates, indicating brokers are testing the floor. Conversely, Reefer and Flatbed paid rates are exceeding posted rates, showing carriers have absolute leverage in specialized equipment markets.
- Capacity Alerts: Illinois and the broader Midwest are facing an immediate capacity shock due to the FMCSA CDL audit findings. Wyoming and Montana are experiencing severe weather-driven capacity vacuums as drivers refuse to navigate 80 mph crosswinds.
- Technology Disruptions: The integration of real-time DOT compliance API checks into broker TMS platforms is becoming mandatory rather than optional. As the FMCSA revokes authorities for chameleon carriers and invalidates fraudulent CDLs, brokers relying on manual or delayed compliance checks face existential liability risks.
Demand Shift Indicators
- Regional Demand Predictions: The Midwest is likely to see sustained elevated outbound demand through the week as spring construction staging accelerates and retail distribution centers begin replenishment cycles. The regulatory reduction in available drivers will not reduce demand ā it will concentrate demand on a smaller pool of compliant carriers, driving outbound rates higher. The Southeast is expected to absorb significant freight volumes from both Midwest industrial output and early produce staging from southern agricultural zones, keeping the Indianapolis-Atlanta and Chicago-Dallas corridors under consistent pressure.
- Seasonal Transition Analysis: The current market is running ahead of typical seasonal patterns. Flatbed volumes at 70,800 loads in late February are more consistent with mid-March levels in a normal year, suggesting construction and energy project acceleration is pulling demand forward. This early flatbed surge is likely to intensify rather than moderate as temperatures rise in March. The reefer market is also ahead of seasonal norms ā produce season pressure at 7,135 available loads in late February indicates southern growing regions are moving earlier than typical, compressing the capacity window for brokers who planned for a March ramp-up.
- Economic Leading Indicators: The surge to 70,800 flatbed loads is a strong leading indicator of upstream capital expenditure in construction and industrial manufacturing. This level of open-deck demand in February suggests project timelines are being compressed and materials are being staged aggressively. Diesel at $3.727/gallon will maintain upward pressure on carrier operating costs, reinforcing rate floors across all equipment types. The FMCSA regulatory purge is functioning as an involuntary market consolidation event ā marginal carriers are exiting, and the surviving compliant carriers will benefit from improved pricing power for the foreseeable future.
- Capacity Flow Predictions: Equipment is likely to migrate away from the Mountain West and northern transcontinental corridors as carriers respond to extreme weather conditions in Wyoming, Montana, and Colorado. Based on the forecast data, Wyoming winds appear to be moderating toward the mid-week period, which may allow some equipment repositioning back onto I-80. However, Montana is expected to see continued elevated winds through Thursday (gusts potentially reaching 46 mph), and Colorado conditions may remain disruptive through Wednesday before improving. This weather-driven equipment displacement will likely benefit Southeast and Midwest lanes as carriers seek weather-free, compliant miles.
š„ Customer Sector Analysis
- Retail: Spring staging is beginning, pushing van volumes up. However, shippers are demanding strict compliance and tracking, forcing brokers to use higher-tier, fully vetted carriers rather than the cheapest available option.
- Manufacturing: Industrial output is surging, evidenced by the 70,800 flatbed loads on the board. Heavy machinery and raw materials are moving at an accelerated pace, absorbing specialized capacity rapidly.
- Agriculture: Produce season preparations are tightening reefer capacity nationwide. The 7,135 available reefer loads represent a highly constrained market where carriers are dictating terms, especially on outbound lanes from southern agricultural zones.
- Automotive: Tier 1 suppliers in the Midwest are facing potential disruptions as the local driver pool shrinks due to the CDL crackdowns. Expedited and partial LTL demand will likely spike to keep assembly lines running.
šŗļø Regional & Lane Analysis
š Primary Region Focus: Midwest (Focus: Illinois & Ohio Valley)
The Midwest is currently the epicenter of a massive regulatory capacity shock. With the FMCSA revealing that nearly 20% of non-domestic CDLs in Illinois were issued illegally, the region is facing an immediate and severe contraction of its active driver pool. This regulatory purge is colliding with a massive surge in regional flatbed demand and a rebound in van volumes. Carriers who operate fully compliant fleets are realizing their newfound leverage and are pushing rates higher on outbound Midwest lanes. Furthermore, the Great Lakes region is dealing with freezing spray and gales, adding weather friction to an already constrained market. Brokers operating in this region must pivot from price-shopping to prioritizing verified, compliant capacity to avoid catastrophic service failures.
š£ļø Key Lane Watch
Chicago, IL ā Dallas, TX:
This major North-South corridor is experiencing significant friction today. Outbound Chicago capacity is suddenly constrained by the aggressive FMCSA CDL audits sidelining local drivers, while demand into the Texas Sunbelt remains robust for both van and flatbed freight. Carriers are utilizing this lane to escape the regulatory heat of the Midwest and position themselves in the booming Texas market.
Indianapolis, IN ā Atlanta, GA:
This critical manufacturing and automotive lane is seeing intense competition for equipment. With flatbed dominating the national load board (70k+ loads), open-deck capacity out of Indiana is critically tight. Van freight is also moving steadily as retail distribution centers in the Southeast stock up for spring.
šØ Actionable Alerts
Rate Spike Warnings:
- Outbound Illinois (All equipment) - Driven by sudden driver pool contraction from CDL audits.
- Inbound Wyoming/Montana - Carriers demanding massive premiums to face 75-80 mph crosswinds.
- Southeast Reefer - Continued pressure from produce staging and localized weather.
Capacity Shortage Alerts:
- Critical shortages of Flatbed equipment nationwide (70,800 loads available). Severe localized shortages of all equipment types in WY and MT due to extreme wind events causing carriers to park.
Opportunity Zones:
- Van freight originating in the Southeast heading to the Midwest - carriers are eager to reposition for the higher outbound Midwest rates.
- LTL/Partial consolidations - With 8,572 partial loads available, brokers can build highly profitable multi-stop runs for van carriers.
šÆ Strategic Recommendations for Today
š¼ For Customer Sales:
Narrative: Lead all customer conversations with the FMCSA CDL crackdown and the Supreme Court broker liability case. Emphasize that ETA Brokerage uses rigorous, real-time compliance vetting to protect their freight from being hauled by illegal or chameleon carriers, justifying your rate premiums.
Action: Audit your top 10 customers' routing guides today. Identify lanes originating in the Midwest where cheap, unvetted carriers are likely to fail this week, and proactively offer your fully compliant capacity solutions.
š For Carrier Reps:
Sourcing Focus: Focus entirely on verifying carrier safety ratings, authority status, and driver CDL validity before discussing rates. Prioritize building relationships with mid-sized, fully compliant fleets who are absorbing the freight left behind by sidelined bad actors.
Negotiation Leverage: Use the severe weather in the West (80 mph winds) to steer carriers toward your Midwest and Southeast freight. Offer them safe, compliant miles away from the DOT crosshairs and weather hazards in exchange for slight rate concessions.
š Customer Communication Scripts
Rate Increase Justification ā Fmcsa Regulatory Capacity Contraction
Opening Script: "Good morning, I want to get ahead of something that is actively hitting your lanes right now. Federal regulators have found that nearly 20% of non-domestic CDLs in Illinois were issued illegally, and they are pulling those drivers off the road as we speak. That is not a rumor ā that is an active FMCSA audit result. What it means for your freight is that the cheap carrier pool you may have relied on in the past is shrinking overnight. The carriers still legally operating are fully aware of this, and they are pushing rates accordingly. I want to make sure your loads are covered by fully vetted, compliant capacity before the sourcing window gets even tighter."
Value Proposition: ETA Brokerage uses real-time compliance verification to ensure every carrier we dispatch holds a valid operating authority and clean CDL record ā protecting your freight and your company from liability exposure the Supreme Court is now actively expanding.
Urgency Creator: The FMCSA is actively revoking operating authorities for chameleon carriers on a rolling basis. A carrier that was legal yesterday may not be legal tomorrow. Every day you wait to lock in compliant capacity is a day of increased exposure.
Objection Handler: If the customer says 'your rates are higher than what I was paying last month' ā respond: 'The rates you were paying last month may have been supported by carriers who are no longer legally allowed to operate. What looks like a savings today is actually a liability. The Supreme Court is currently reviewing a case that would hold brokers ā and by extension shippers who direct carrier selection ā financially responsible for negligent hiring. The price difference between our vetted capacity and unvetted alternatives is far less than the cost of a single incident with a disqualified driver.'
Capacity Shortage Communication ā Flatbed And Reefer Equipment Scarcity
Opening Script: "I am reaching out because the equipment situation on your open-deck and temperature-controlled lanes has shifted significantly. The national load board is showing over 70,800 flatbed loads competing for a constrained pool of specialized equipment, and reefer availability is at roughly 7,100 loads nationwide ā one of the tightest readings we have seen heading into produce season. Carriers with flatbed and reefer equipment are turning down freight they would have accepted last month. I want to help you secure your critical loads before same-day sourcing becomes the only option, because same-day sourcing in this market means paying a steep premium with no negotiating room."
Value Proposition: By committing your load details now, we can approach our carrier partners from a position of lead time rather than desperation, which directly translates to better rates and more reliable transit windows for your operation.
Urgency Creator: Reefer paid rates are already outpacing posted rates ā meaning carriers are negotiating up from asking price. Every additional day of delay narrows your options and increases your cost exposure heading into spring produce season.
Objection Handler: If the customer says 'we will just wait and see what the spot market does' ā respond: 'The spot market for flatbed and reefer is not softening ā paid rates are already exceeding posted rates, which is a clear signal that carriers hold the leverage. Waiting will not produce a better rate; it will produce a higher rate with less carrier choice. The shippers locking in capacity today are the ones who will have reliable coverage next week.'
š Executive Signal Summary
- Volume surge with bifurcated pricing power: 155,903 total loads, $191.0M opportunity, market avg $2.25/mi. Flatbed (70,800 loads) and Reefer (paid > posted) hold leverage; Van (paid < posted) is the tactical buy.
- Regulatory shock tightening capacity in the Midwest: FMCSA crackdown on nonādomiciled CDLs/training mills and āchameleonā carriers is removing drivers/carriers in real time. Treat outbound IL/OH/IN as structurally tight and high-liability if vetting is weak.
- Severe winds disrupt Iā80/Iā90 corridors: 75ā80 mph gusts WY/MT keep carriers parked or rerouting. Shift long-hauls to Iā10/Iā20/Iā40 with adders and realistic ETAs.
- Fuel is a firm rate floor: Diesel $3.727/gal keeps carriers defensive; expect FSC (Fuel Surcharge) enforcement and pushback on under-market linehaul.
- Capacity localization: Expect Southeast and southern corridors to firm as freight and trucks avoid the Mountain West; Southeast could see a lateāweek influx of equipment, but FMCSAādriven attrition offsets easy softening.
- Liability landscape has shifted: With the Supreme Court engaging negligent hiring arguments, compliance is a sellable service and a required control, not a back-office task.
š National Market Anchors (use these to price and prioritize)
- Spot overview
- Total loads: 155,903 | Loads moved today: 48,660 | Market opportunity: $191.0M
- Market avg rate: $2.25/mi (range $1.44ā$2.61/mi) | Diesel (AAA): $3.727/gal
- By equipment (Posted vs Paid)
- Van: 20,806 loads | $2.17 vs $2.09 ā buyerās edge; donāt overpay
- Reefer: 7,135 loads | $2.58 vs $2.61 ā carriers negotiating up; preābook
- Flatbed: 70,800 loads | $2.45 vs $2.53 ā carrier leverage; pay for windows/safety
- Heavy Haul: 32,841 loads | $2.53 vs $2.54 ā near parity; time/permits are margin
- Specialized: 15,749 loads | $2.37 vs $2.25 ā posted rich; buy with discipline
- LTL/Partial: 8,572 loads | $1.49 vs $1.44 ā margin via density/multiāstop design
š¦ 24ā72h Capacity and Weather Playbook
- Mountain West wind belt (WY/MT/CO)
- Risks: Blowover, closures, HOS (Hours of Service) burns, fallāoffs; flatbed most exposed.
- Actions:
- Reroute transcon via Iā10/Iā20/Iā40 with written detour adders and ETA buffers.
- Pad 24ā48h on CO mountain passes; preāauthorize safe parking and flexible appts.
- Preāsell safety: Tarps, wind thresholds on RC (Rate Confirmation), no light/highācube van loads in peak gust windows.
- Great Lakes freezing spray/gales (MI/WI)
- Risks: Port/intermodal slippage ā truck diversion inland.
- Actions:
- Shift to OTR with 6ā12h pads; route away from lake effect; align with DC receiving flexibility.
- Capacity flow
- Near-term: South and Southeast tighten modestly as freight re-routes; Midwest remains tight from regulatory attrition.
- Recovery window: CO/WY normalize ThuāFri; MT remains moderately risky into weekend.
šµ Pricing Guardrails and Corridor Adders
- Anchor to paid, then layer risk/time/fuel
- Van (paid $2.09/mi):
- Iā40/Iā10 detour adder: +$0.05ā$0.12/mi or $150ā$350 trip
- Midwest regulatory premium (IL/IN/OH origin): +$0.05ā$0.10/mi for verified compliant fleets
- Great Lakes winter routing: +$75ā$200 + 6ā12h pad
- Reefer (paid $2.61/mi):
- PFF (Protect From Freeze) or early produce: +$0.20ā$0.45/mi; teams +$0.06ā$0.10/mi
- Mountain West weather: +$0.08ā$0.15/mi + 24ā48h pad
- Flatbed (paid $2.53/mi):
- Wind/tarp exposure (WY/MT/CO): +$0.10ā$0.20/mi; define wind thresholds
- Construction/energy surge (MW/Sunbelt): +$0.07ā$0.15/mi for flexible windows and load/secure time
- Heavy Haul (paid $2.54/mi):
- Permits/pilots/winter: +$0.05ā$0.12/mi; sell schedule control and layover coverage
- Specialized (paid $2.25/mi vs posted $2.37/mi):
- Buy under posted; require strict SOPs, proof of gear, and safety history before any uplift
- LTL/Partial (paid $1.44/mi):
- Yield via density: Min tickets, strict dwell caps, multiāstop consolidation to $/truck targets
š” Compliance Hardening Now (nonānegotiable)
- Daily authority and insurance monitoring: Realātime FMCSA API checks before dispatch; autoāalerts for revocations/insufficient BIPD/Cargo.
- Driver-level verification: CDL/MVR ā¤30 days, medical card, ELD make/model, VIN/plate match, and documented English proficiency for HOS/shipper comms on complex lanes.
- Highārisk geos: Extra scrutiny on ILāissued nonādomiciled CDLs; document verification trail on each load file.
- Fraud hardening: No bank/factoring changes via email; callāback to file; geoāfenced checkācalls; BOL seed codes; equipment photo/time-stamp at pickup.
- Contract language: Weather delay/force majeure, detour reimbursement, PFF SOPs on reefer, wind/tarp thresholds on open deck.
šŗ Regional and Lane Targets Today
- Midwest (IL/OH Valley):
- Priority: CHI, IND, CMH outbound; focus midāsize compliant fleets; pay early to lock.
- Lanes:
- Chicago, IL ā Dallas, TX (Van/Flat): Carriers repositioning to TX Sunbelt; sell roundātrip plans.
- Indianapolis, IN ā Atlanta, GA (Flat/Van): Manufacturing + DC staging; preābook with window flexibility.
- Southern corridors (Iā10/Iā20/Iā40):
- Priority: Alternative to Iā80/Iā90; linehaul + detour adders; teams for JIT (JustāInāTime).
- Southeast:
- Play: Van SEāMW origin to capitalize on carrier repositioning; Reefer earlyāproduce tightābook 48ā72h out.
š Carrier Procurement Tactics
- Microāpools where scarcity bites:
- Flatbed (MW/Sunbelt): 3ā5 day calendars; wind/tarp thresholds; schedule certainty for margin.
- Reefer (South/Southeast): 48ā72h cycles with PFF SOPs; prefer teams on tight perishables.
- Wināwin levers:
- Publish reloads on RC, flexible 2ā4h windows, quick POD/pay terms clarity (no quickpay %), preāauthorized layovers/parking.
- Psychology:
- Offer āsafe and compliant milesā away from WY/MT winds and Midwest audits in exchange for modest rate concessions and soft appointment windows.
š Customer Messaging Snippets
- Regulatory capacity contraction (rate defense):
- āFMCSA audits are sidelining drivers and revoking chameleon authorities midāweek. Weāre locking fully vetted carriers in advance so your freight isnāt exposed to a Tuesday afternoon revocation.ā
- Weather reroute (expectation setting):
- āIā80/Iā90 are unsafe today. Weāre quoting Iā40/Iā10 with builtāin detour/adders and realistic ETAsāno surprise change orders.ā
- Reefer/openādeck scarcity (urgency):
- āReefer paid is beating posted and flatbed is oversubscribed. Lead time today is cheaper than sameāday desperation tomorrow.ā
š§® LTL/Partial Margin Plays
- Target 8,572 partials:
- Design 2ā4 stop milkāruns SEāMW and TX triangle; cap dwell per stop; require loadātoācube photos.
- Goal: Lift paid from $1.44/mi to $1.65ā$1.85/mi allāin via density and tight appointment choreography.
ā± 8āHour Action Sprint
- 1) Lock complianceāvetted Midwest outbound: Preāaward top 10 recurring lanes (CHI/IND/CMH) with midāsize fleets; hold calendars through Friday.
- 2) Reprice transcon via southern corridors: Add written detour premiums; issue updated ETAs; get signāoffs before tender.
- 3) Book 48ā72h reefers in southern ag/PFF lanes; insert continuousārun/setpoint on BOL and midātrip temp checks.
- 4) Calendar flatbeds for construction/energy loads; specify wind/tarp thresholds and paid securement time.
- 5) Build partials: Launch two SEāMW multiāstop runs today; enforce min tickets and dwell caps.
- 6) Compliance sweep: Reāverify authority/CDL/insurance on all dispatchāready carriers; document English proficiency for complex/winter lanes.
- 7) Customer advisory blast: Oneāpager on FMCSA audit impacts + weather reroutes; ask for appointment flexibility and PFF SOP approvals.
š EOD KPIs (hit or investigate)
- Midwest coverage with vetted carriers: ā„85% of outbound loads preāawarded D0āD2.
- Reroute acceptance: ā„75% of transcon shippers approve Iā40/Iā10 pricing/ETAs.
- Reefer leadātime coverage: ā„70% of sensitive loads booked ā„24ā48h prior.
- Flatbed margin: ā„150ā250 bps via calendar control and wind/tarp SOPs.
- Compliance exceptions: 0 dispatches without CDL/MVR ā¤30 days and live authority check logged.
š® 24ā72h Outlook (probability-weighted)
- High (75%): Flatbed and Reefer retain pricing power; paid ā„ posted persists; sameāday sourcing premiums expand.
- High (70%): Midwest remains tight from regulatory attrition; any weatherādriven softening elsewhere is offset by compliance scarcity.
- High (70%): Southern corridors firm modestly as transcon volumes divert; SE gains temporary inbound equipment by ThuāFri but not enough to flip leverage on Reefer.
- Medium (55ā60%): Van remains a tactical buy (paid < posted) through midāweek; spreads compress into weekend as displaced capacity reābalances.
š§ Veteran Edge
- Document safety economics: Show shippers the cost delta of compliant carriers vs. a single negligentāhire claimāthis reframes ārateā as ārisk premium,ā improving close rates.
- Preācommit windows to buy down openādeck: Carriers will trade 25ā50 cpm in todayās flatbed market for guaranteed windows, paid securement, and a return plan.
- Sell predictability over pennies: With weather/regulatory noise high, the fastest broker with a clear RC and vetted carrier wins even when slightly higher on rate.
š
This Day in History
1582: With the papal bull Inter gravissimas, Pope Gregory XIII announces the Gregorian calendar.
1813: Sinking of HMS Peacock by USS Hornet on the Demerara River, Guyana.
1991: Gulf War: Ground troops cross the Saudi Arabian border and enter Iraq, thus beginning the ground phase of the war.
š Quote of the Day
"When you want something in life, you just gotta reach out and grab it."
ā Christopher McCandless